A few weeks ago, the Nutraceuticals industry was launched in Jamaica. For me, it was bitter-sweet. More than 15 years had past since the idea was first introduced in Jamaica by a noted professor at the University of the West Indies (See http://old.jamaica-gleaner.com/gleaner/20011122/cleisure/cleisure2.html and http://old.jamaica-gleaner.com/gleaner/20000409/cleisure/c4.html), and 12 years since the relevant research was published to support this proposal. His findings were published in a paper titled “Nutraceuticals and Functional Foods: A New Development Opportunity for Jamaica’. In 2001, the nutraceutical/functional food world market was just under US$100 billion. It has grown exponentially since then and is projected to expand even further, up to US$205 billion by 2017. We failed to act then, but we are acting now. Unfortunately, we’ve lived up to general perception – we have not yet grasped the concept of ‘first mover advantage’. It is now harder to get into the industry, which is more regulated than it was 15 years ago.
What was even more promising at the launch, was the number of young people who expressed interest in food production. Of note, are three young men from Mandeville who introduced an easy and efficient way for us posh farmers to grow what we eat. (I also met I met Javin Williams, another young man who is using our locally grown items to produce hair products – Herboo Enterprise).
The young men were quite impressive with what they refer to as JarGro. David Smith and Craig Campbell were very careful to guard their trade secret…but the idea is very simple…consumers can become producers….just plug it in.
JarGro is an electrical smart appliance- a micro farming system created to support the production of foods particularly for us urban dwellers. JarGro replicates the natural way plants grow and provides the attributes for the plant to thrive. The system is light weight and uses low-voltage (12V). It uses natural LED plant light, a built-in irrigation system (aeroponices) which uses 98% less water and 70% less fertilizer, along with various smart sensors which enables it to process and act based on the information it attains from its environment. The unique feature of JarGro is that it is built around a minimalistic concept – “sizable” but compact enough to fit in one’s kitchen. This device creates the opportunity for posh farmers to produce healthy yields in quick time while they are saving money, time and effort.
I am excited to see what happens with JarGro. You can follow them on their Facebook page – https://www.facebook.com/JarGro.
Posh farmers all over should find this appliance quite useful!

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